Owner: Ian Guthrie
Group members: 1
There's been a lot talk going on about seo marketing or SEO in general being dead or that it would not matter significantly to your website's goals on ranking and 'searchability'. However, to say that SEO is dead which does not matter are misnomers. Actually, SEO is alive and thriving as we speak.
However, you will find SEO practices that come dead for good reasons. These are practices that do not work anymore today or practices which do work because these are in violation to look engine guidelines. A few of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on different domains and taking advantage of of spun content to name a few. Gone too are the days of spamdexing wherein internet search engine indexes are manipulated on purpose. Now that search engines are a lot smarter, the death of these SEO practices activly works to the advantage of people whose intentions are pure in terms of their website's success and ranking on the internet. The arena in terms of search engine optimisation marketing is equal to all those who desire to participate to say the least.
Today, SEO means having high-quality content and making that content simple to find in search engines. Again, even though search engines today are much smarter when it comes to filtering great content from the not, it is crucial that content is written with people in mind and not purely for search engines. Ultimately, optimised content is just half of what can make it great. More than anything, it has to be relevant to the customers you are targeting. If the submissions are relevant, individuals are more likely to view your website to find answers. It may not be directly an effect of having good SEO, however the natural inclination of people pulling your website for viewing will surely boost your rankings and check traffic. After all, what is optimised content for if it does not bear any significance to anyone?
In the marketing sense, high-quality content means making content that can satisfy customer questions, and converting that satisfaction into an action - a purchase, a sign as much as the newsletter, a request for a free quote and some other business outcome. Just how can SEO enter into this scenario? It enters when it comes to researching and using targeted keywords in your content. This involves the use of reliable keyword tools such as Google's Keyword Planner that may provide average monthly searches and competition level for a particular keyword.
Apart from referencing keyword suggestions from all of these recognised tools, writing optimised content means making use of keywords that you think are common terms that people will use in searching a product or a service that you may be offering. A part of SEO marketing is having substantial content published in platforms aside from your website. Article promotion, blog posting, creating infographics and publishing white papers and press announcements can help drive traffic towards your website. Regardless if you are at where you started in terms of your search engine optimisation efforts or otherwise, maximising what SEO marketing can do for you while ensuring you stay on top of your content writing efforts should keep your website floating in the right direction.
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