sales and marketing strategy for travel agency (http://cast97duncan.rollr.com/posts/why-sales-and-marketing-dont-get-along). Sales groups and marketing groups pursue a typical objective: develop client value and drive business outcomes. Sales makes particular that consumer needs are dealt with and that short-term company profits objectives are accomplished; marketing ensures that product and consumer section methods anticipate the advancement of longer-term customer requirements. Sales helps marketing develop techniques and sales collateral that deal with client requirements. Advertising advises sales to spend time tactically and implement the advertising plan.